Chances are you’re investing time and money building your online presence. But do you know how many of those visitors convert into commissions? Making your marketing dollars work harder may be easier than you think. Here are a few tips to increase conversion up to 500%.
Focus Visitors on a Strong Call to Action (CTA)
Unless your SEO strategy is driving meaningful results, your website should have a clear call to action (CTA) and no more than a few links above the fold. If you can’t stand 10 feet away from your monitor and have a clear idea of what you should be doing on your landing page, you may be losing the focus and attention of the visitors you worked so hard to attract.
Take a look at the eye-tracking heat maps below to see where users focus their attention.
Too many links can distract visitors from the action you want them to take most.
Choosing Your Favorite Color
Are you more loyal to your brand, or to driving more lead conversions on your website? At RealScout, we increased conversions 300% by switching a call to action (CTA) from green to orange.