You’re already sick of inaccurate data and lead-mongering of traditional search websites, but what do your clients think?
To find out, let’s look at 3 homes. They’re all: A) priced just shy of $3M, B) 4 beds/~3 bath and C) within 3 miles of each other.
This means that all 3 of these properties are treated the same on traditional search engines. But with some digging, it’s not hard to see that they’re totally different properties meant for different types of buyers. Why is it so hard for homebuyers (and agents, for that matter) to get this information upfront?
Check out the side-by-side comparison to see how diverse these seemingly similar listings are. It’s pretty revealing when they’re presented like this:
Maybe it’s no surprise, but your buyers and sellers want this type of information at their fingertips. That way, they can spend the valuable time they have with you strategizing and closing, instead of getting caught in the details.
If you want to see this in action with properties you choose on your MLS, check out RealScout’s brand-new COMPARE tool.