Firm Among First in Los Angeles Area to Use Data-Driven Platform that Identifies Best Homes for its Clients
LOS ANGELES, June 21, 2016 – Gibson International, a premier full-service luxury real estate company, has continued the rollout of a suite of tech-forward business advantages for their agents with its implementation of RealScout, a brokerage and agent-branded web and mobile platform that empowers brokers and agents to generate more offers in less time. The company is among the first Los Angeles area firms to offer RealScout to its agents and their clients.
“I am pleased that we are collaborating with RealScout as we continue to improve our connection to the communities we serve through technology, consistently empowering our agents to provide the highest level of service for our clients,” said Scott Gibson, President and CEO of Gibson International. “RealScout’s platform will provide our team with real-time insights, helping our agents quickly identify opportunities in the market, driven by the ‘lifestyle-first’ approach that today’s homebuyer has come to expect.”
RealScout has facilitated billions of dollars in residential real estate sales by helping agents and their clients find the right homes with highly detailed information extending well beyond MLS data. In addition, unlike conventional, third-party web portals – which often disengage consumers from their agents – RealScout facilitates collaborative search within a broker and agent-branded environment.
“RealScout, when paired with an agent’s expertise, is setting a new standard in the consumer home-buying experience. Only those brokerages using the best technology and machine intelligence can most successfully guide their clients through the complex home buying process,” said RealScout Co-Founder and CEO Andrew Flachner. “Scott Gibson and his team immediately understood the value RealScout could bring to their organization, and it’s rewarding to see Gibson International build upon its success by implementing our software brokerage-wide.”
RealScout’s mission is based on the belief that agents’ local neighborhood knowledge and residential real estate transaction expertise, augmented with the right technology, provide clients the best advantage when making the most important financial decision of their lives. RealScout’s technology, combined with Gibson International’s high-quality real estate agents who represent the very best that the region’s broker community has to offer, will drive groundbreaking client engagement with overwhelming satisfaction for homebuyers in Los Angeles.
About Gibson International
Driven by the principle that exceptional service begins with extraordinary people, Gibson International is a leading full-service luxury real estate company that is building Los Angeles’ first invitation-only real estate brokerage. Founded in 2008, Gibson International has grown from one office, 30 agents and $142 million in sales during its first year of operation to nearly 150 agents spanning offices in Brentwood, Pacific Palisades, Marina del Rey and Santa Monica who are forecasted to close $1 billion in sales this year. Gibson International specializes in marketing extraordinary homes and matching buyers with properties guided by a lifestyle-driven approach throughout Los Angeles’ most exclusive neighborhoods. In addition, the firm offers dedicated relocation services and a full suite of services through its affiliated partners. Gibson International’s high-quality real estate agents represent the very best that the region’s broker community has to offer, each providing an unparalleled level of service with every transaction. Gibson International is a proud affiliate of Leading Real Estate Companies of the World, which further strengthens the firm’s global reach and unrivaled marketing capabilities. Learn more at www.gibsonintl.com and follow us on Facebook, Twitter, Instagram and LinkedIn.
RealScout (www.realscout.com) is the brokerage and agent-branded home search platform that empowers agents and their clients to find the right home faster. RealScout supports the competitive needs of brokerages and agents by helping them work in concert with their clients throughout their property hunt. Homebuyers receive exclusive personalized property matches based on their specific lifestyle and feature preferences. Agents have visibility into buyer activities to best meet evolving client preferences, boosting client loyalty and facilitating informed, data-driven decisions that generate more offers in less time.
Learn more about RealScout today.