There are literally hundreds of IDX providers that boast different features. Custom graphics, lifestyle search, map view, and more. As a former customer of several IDX “solutions,” I can recount my frustration with how unpopular my embedded search was with my clients.
Last year, our team at RealScout interviewed real estate agents and their homebuyers to find out why.
Embedding MLS search on a website that is branded for you and/or your brokerage leads clients to believe that you’re only showing them your listings. While we all know that’s a fallacy–IDX feeds pull from the MLS and every broker is represented–you’ve already lost your client to a site like RedFin, where he or she will be exposed to advertisements for other Realtors.
High-Security Home Search
Requiring registration for home search can be a mistake… a website visitor has no reason to give you (a complete stranger, in many cases) their email address, phone number, blood type, and shoe size. After all, other sites don’t require any information to kick off a search.
Homebuyers spend at least 6 weeks searching online before reaching out to an agent… so if you’d like them to reach out to you when the timing is right, it’s a good move to let them search without restrictions.
To Be Continued…
As we help more agents refresh their strategy to engage their web visitors, we find some pretty amusing examples of IDX pitfalls. If you’re interested in learning more about RealScout, feel free to learn more button below.