Each time I have the good fortune of representing a buyer in my neighborhood, I make sure to invite them to the private social network, Nextdoor. It is private, free, and easy to use.
Nextdoor has some excellent user-friendly tools that make it easy to interact with your neighbors so that you can buy and sell items, ask for help or advice on a particular issue in the community, and make your own high-value vendor recommendations.
Here are a few reasons why every real estate agent should be signed up with Nextdoor:
- You can participate in the community dialogue. Join active conversations about the various vendors in your community in order to help establish your “go-to” list for your clients. Nextdoor is gaining momentum and more people are turning to the site as their platform for reaching out to neighbors for various local needs. The opportunity to focus and limit your interactions to only the people that live within a specified area around your home is priceless. As an added bonus, you can expand your area to see feeds from surrounding neighborhoods.
- You can share your valued vendor list with homeowners in the area that are looking for reputable people to work with. Why not help the community by providing them with resources? When local homeowners are asking for recommendations from the community, you are able to respond with your trusted resources, which showcases your expertise and knowledge in the real estate industry.
- It is private. In today’s day and age we are being inundated by various social networking sites that offer little to no privacy protection. Nextdoor operates in a similar fashion to craigslist, only here users are required to verify their home address with a credit card or a code that is phoned or mailed to the property before being allowed to participate in any community discussion. This means that you are finally able to PRIVATELY interact with your community (and everyone tends to be on their best behavior when there is an actual name and address associated with each user).
There are other competing services that exist that may offer a more popular option for network engagement in your specific community. Be sure to check with Yahoo! Neighborhood Groups. Some areas utilize different neighborhood specific social networks, so you’ll want to be sure that you join the largest, most active, one.
If you are a Realtor that works in the area where you live, then there is no reason why you shouldn’t create a Nextdoor account. When you actively engage in the network it helps to establish you as a trusted resource in the community and it offers your clients an additional method of contacting you. On top of everything else, anyone that joins the private network through one of your personal invitations will associate you with having connected them with a powerful, local resource.
Download the free app (for both the iPhone and Android) and start interacting with your neighborhood on an entirely new level. Reconnect with forgotten neighbors, share information about possible criminal activity, sell those old items you have gathering dust in your garage, organize local events, seek and provide local vendor recommendations… the more your community recognizes and trusts you, the more likely they’ll work with you. So what are you waiting for?
Have you written articles that should be seen?