Last month RealScout revealed the concept of Offer Gen, the idea that real estate agents can boost marketing ROI by focusing on converting existing leads into offer-generating clients instead of focusing countless resources on generating new leads.
Offer Gen has shifted the conversation in residential real estate and has been the subject of multiple Inman articles, blog posts and podcasts. Rumor has it that Offer Generation will also be a main stage topic at Inman Connect in San Francisco.
Below, we’ve gathered a few of the webinars, quotes and other mentions of Offer Gen.
RealScout CEO Andrew Flachner Reveals Concept of Offer Generation
Meet Lead Gen’s New Best Friend: Offer Generation
Infographic on Inman News: 3 Reasons Your Offer Gen Strategy is Broken
Learn #OfferGen in 2 Minutes on Real Estate Coach Radio
Better Homes and Gardens Generations CEO Leighton Dees on How Brokers Will Benefit from an Offer Gen Focus
Katie Lance: You’ve got to check out this game changer in the real estate leads arena
In Addition to the Press, Just a FEW Industry Influencers Have Opinions About Offer Gen
BombBomb Announces Offer Gen Product and Hosts #OfferGen Webinar
RealScout Offers FREE 50-PAGE WHITE PAPER About Offer Gen