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RealScout’s New Identity

This story was originally announced via Inman News here. Read more about the rebrand at Since our founding in 2012, RealScout has worked for the success of the relationships that make
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The Real Estate Buyer Data Gold Rush

There are moments in history where huge business opportunities are suddenly unlocked. Like the gold rush, these opportunities create fierce competition, rapid innovation, and new winners and losers. A new
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Why Brokers are Losing the Battle for Buyer Data

In previous articles, I’ve talked about how buyer data is leading to a gold rush in the real estate industry, and how buyer data is revolutionizing how we do business.
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Why 2020 is the Year of the Real Estate Broker

Previously published on Inman News Key Takeaways • Threats to the broker-centric model from alt-brokerages, portals are real and growing. • But brokers have under-appreciated, underutilized assets that can be
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How Market Share is Creating Competitive Superpowers in Real Estate

Originally published via Inman News In most industries, one or two companies emerge as category winners after they reach enough market share to unlock massive, new competitive advantages that the
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10 Southern CA Real Estate Brokerages Launch Orange County Buyer Graph

Today, 10 leading residential real estate brokerages in Orange County announce the launch of the Orange County Buyer Graph, the 4th regional Buyer Graph initiative announced after the launch of the
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