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RealScout’s New Identity

This story was originally announced via Inman News here.

Read more about the rebrand at

Since our founding in 2012, RealScout has worked for the success of the relationships that make the real estate ecosystem thrive. Whether it’s the partnership between agent + client, brokerage + agent, or user + MLS, we firmly believe that technology should strengthen and empower human collaboration, not replace it. 

Over the years, our vision has led us from a small regional start-up with a modest presence in Northern California to a company that works with some of the most prominent brokerages and agents across the country. Our thesis of collaboration-over-disruption has catalyzed the founding of Buyer Graph Initiatives in major metros such as Denver, Nashville, Orange County, and San Francisco. Most importantly, tens of thousands of real estate professionals have helped hundreds of thousands of consumers reach their real estate objectives through the RealScout platform. 

Our relationship-centric mission is just getting started. Through our services and products, our industry advocacy and analysis work, and most importantly in collaboration with our partners, RealScout aims to power the next chapter of residential real estate where professionals and consumers experience larger successes, together. 

As our company grows and evolves, we’re making sure our identity and brand do too. RealScout’s visual identity reflects our team’s commitment to being good partners, empathetic advisors, and thoughtful innovators. 

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Color Palette

Conveying a sense of welcome, R-House is a more contemporary refinement of the previous mark, comprised of three shapes: the R monogram for our company, the location marker for our technology, and the familiar home icon for our industry.

Negative space revealing the R creates geometric shapes that can be used for design patterns across product and marketing collateral, tying together our customer experience visually.

The Mark

Deconstruction of the R-House

RealScout’s New Identity is Launching in 2020

This year, RealScout’s refreshed identity will roll out across various brand expressions. You’ll see it on our website, throughout our marketing materials, as well as in our product. 

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RealScout’s new identity is so much more than a cosmetic upgrade. Be on the lookout for product upgrades, industry analysis, and company news aligned with our purpose of empowering relationships in real estate.

Andrew is Co-Founder and President of RealScout, a startup tackling residential real estate’s core problem: matching homebuyers and homes. Today, RealScout powers the real estate businesses of over 75,000 practitioners, and is one of the fastest growing real estate technology companies in the U.S. As Co-Founder and President of RealScout, Andrew drives national expansion and strategic initiatives. Andrew is consistently featured as one of the most influential real estate leaders (Inman News, SP200, REALTrends Game Changers) and was recently honored as Forbes 30 Under 30.