Today, 10 leading residential real estate brokerages in Orange County announce the launch of the Orange County Buyer Graph, the 4th regional Buyer Graph initiative announced after the launch of the Silicon Valley Buyer Graph in March, 2019, the NYC Buyer Graph in September, 2018, and the SF Buyer Graph in November, 2018.
The founding members of the initiative are The Address, The Agency, The Boutique Real Estate Group, First Team Real Estate, Marker Real Estate, Realty ONE Group, Seven Gables, RE/MAX Cornerstone, Surterre Properties, and Vylla. Together, they promise to bring best-in-class real estate technology and data to Orange County consumers.
The Orange County Buyer Graph, powered by RealScout, enables participating brokerages to securely share anonymized buyer demand data across brokerages, unlocking advanced market analytics and smart deal brokering for participating agents and consumers. Many of the ten founding brokerages have been using RealScout’s listing alert and agent-client collaboration platform for several years.
“We have long been heavy adopters of RealScout, and in 2017 we decided to provide this valuable tool to every First Team agent,” said First Team Real Estate President Michael Mahon. “We’re confident that the Orange County Buyer Graph’s benefit to our agents and clients is unmatched in the marketplace. Further, RealScout works in concert with our natively built RoadMap-AI sequence to connect buyers with the person most knowledgeable about the listing: the listing agent.”
RealScout technology provides: 1) award-winning listing search and listing alert platform that keeps consumers connected and loyal to their agents, 2) client home search data and analysis for agents and brokers, enabling better customer service and experience, and 3) secure, data-driven collaboration among agents of brokerages participating in the Buyer Graphs.
Agents, for example, will be able to use Buyer Graph data to advise their selling clients about how to price their listings, based on real-time, anonymized home search data. RealScout’s platform can show how the quantity of agent-affiliated homebuyers will rise or fall depending on the list price, allowing agents and clients to intelligently balance price and market reach.
From a marketing perspective, the Buyer Graph data enables listing agents to identify and connect with agents that have buying clients who match a particular listing. While identifiable consumer information is never shared, listing agents are able to reach untapped demand to broker high-quality transactions.
“We have a responsibility as brokers and agents to make sure our clients have the best tools at their fingertips, in order to put together the best transaction possible,” said Michael Hickman, President and CEO of Seven Gables. “The fact that this many brokerages came together under the same vision is a great sign for the Orange County real estate market.”
“Orange County is one of the most diverse, dynamic real estate markets in the country,” said RealScout Co-Founder and President Andrew Flachner. “This is exactly the type of market that requires both human expertise and data-driven decision-making to deliver the best results for consumers. The Orange County Buyer Graph is a big step in the right direction.”
The Orange County Buyer Graph, much like other Buyer Graph initiatives around the nation, is open to any brokerage that wishes to join the initiative. In markets where Buyer Graphs are not yet formed or announced, Brokerages can opt to anchor a brand-new initiative with their fellow brands.
To join the Orange County Buyer Graph or to inquire about starting a Buyer Graph in your market, please contact buyergraph@realscout.com. Learn more at learn.realscout.com/buyergraph.
