Today, seven leading residential real estate brokerages in Silicon Valley announced the launch of the Silicon Valley Buyer Graph, the 3rd regional Buyer Graph initiative announced after the launch of the NYC Buyer Graph in September, 2018 and the launch of the SF Buyer Graph in November, 2018.
The founding members of the initiative are Alain Pinel Realtors, Climb Real Estate, DeLeon Realty, Intero Real Estate Services, Keller Williams Bay Area Estates, Sereno Group, and Today Sotheby’s. Agents that joined Alain Pinel Realtors through its recent acquisition of Hill & Co. will also be members of this initiative.
The Silicon Valley Buyer Graph, powered by RealScout, enables participating brokerages to securely share buyer demand data across brokerages, unlocking advanced market analytics and smart deal brokering for participating agents and consumers. Many of the seven founding brokerages have been using RealScout’s listing alert and agent-client collaboration platform for several years, which, in addition to providing an industry-leading leading consumer home search experience to clients, has laid the foundation for capturing and utilizing buyer demand data.
“The Silicon Valley Buyer Graph is our answer to a data-landscape that is increasingly proprietary, exclusive, and inaccessible,” said Tom Tognoli, President and CEO of Intero. “The Buyer Graph is about brokerages coming together to create a safe, yet open, deal-making platform.”
RealScout technology provides: 1) award-winning listing search and listing alert platform that keeps consumers connected to their agents, 2) consumer behavior data and analysis, which enables better customer service and experience, and 3) secure collaboration among agents of brokerages participating in the Buyer Graphs. Silicon Valley Buyer Graph features will become available to participating brokers and agents starting 2019.
Agents, for example, will be able to use Buyer Graph data to advise their selling clients about how to price their home, based on real time demand data. RealScout’s platform can show how the number of active potential buyers will rise or fall depending on a sliding scale of listing price points, allowing agents and clients to intelligently balance price and market reach.
From a marketing perspective, the Buyer Graph data enables listing agents to identify and connect with agents that have buying clients that matches a particular listing. While identifiable consumer data is never shared, listing agents are able to reach potentially untapped parts of the market to broker high-quality transactions.
“As the center of the tech industry, Silicon Valley is home to the most tech-savvy consumers in the world,” said RealScout Co-Founder and President Andrew Flachner. “The Silicon Valley Buyer Graph shows that the real estate community is serious about delivering a consumer experiences that meets and exceeds those high expectations.”
The Silicon Valley Buyer Graph, much like other Buyer Graph initiatives around the nation, is open to any brokerage that wishes to join the initiative. In markets where Buyer Graphs are not yet formed or announced, brokerages can opt to anchor a brand-new initiative with their fellow brands.
To join the Silicon Valley Buyer Graph or to inquire about starting a Buyer Graph, contact buyergraph@realscout.com. Learn more at learn.realscout.com/buyergraph.
